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World Cup Becomes Billionaires’ Networking Event, Soccer Just an Added Perk

KEY POINTS

  • The 2026 World Cup final in New Jersey saw Spain beat Argentina 1-0 amidst attendance from CEOs, billionaires, and celebrities.
  • Tickets sold for up to $10,990, exemplifying FIFA's most commercialized, expensive tournament yet, with the president traveling 70,000 miles by private jet.
  • Prominent attendees included Adidas CEO Bjørn Gulden, Dick’s Sporting Goods chairman Ed Stack, Google CEO Sundar Pichai, YouTuber MrBeast, and Indian steel billionaire Lakshmi Mittal.

The 2026 World Cup final morphed into a billionaire boost camp, with Adidas CEO Bjørn Gulden rocking a half-Spain, half-Argentina jersey as if confused identity is the new FIFA flex. Meanwhile, Dick's Sporting Goods chairman Ed Stack photobombed alongside NBA’s James Harden, NFL’s Patrick Mahomes, and soccer legend Zinedine Zidane—unless this was just a billionaire-themed Avengers reunion. Tickets hit $10,990 each, making a World Cup category 1 pass pricier than most mortgages. FIFA prez Gianni Infantino racked up 70,000 miles on a Qatar Executive private jet attending 44 matches—flex level: intergalactic. Oh, and YouTube king MrBeast turned kidnappings into VIP suite reveals, adding ‘football prankster’ to his resume. Elon Musk? Off testifying instead of enjoying the ball, missing his chance for some actual warm-up laps on the field.

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Source: Businessinsider | Published: 7/20/2026 | Author: Thibault Spirlet

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