YouTube Golf Channel Fires CEO Over Ad Where Woman Gets Body-Slammed for Driver
KEY POINTS
- â˘On September 2026, Good Goodâs CEO Matt Kendrick and president Joe Flannery resigned following backlash against an ad featuring cofounder Garrett Clark pushing a female teammate down.
- â˘Callaway ended its partnership and retailers pulled products after critics labeled the ad as promoting violence toward women.
- â˘Nahid Giga, one of Good Goodâs founders and early investors, assumed interim CEO duties while marketing heads were also dismissed.
Good Good, the YouTube golf startup launched by founders Matt Kendrick and Nahid Giga, just scored an ad disaster only a PGA Tour event could dream of. In August 2026, cofounder Garrett Clark shoved teammate Alexis Miestowski to the ground shouting, 'Do not touch my new driver,' in a commercial that advertisers called out as promoting violence against women. After losing Callaway and retail sponsors, CEO Matt Kendrick (who hadn't even seen the ad) stepped down the same day president Joe Flannery quitâdespite just starting. Kroka of leadership bloodshed, $45 million raised, and the marketing head was also fired. Interim CEO Giga now faces the borderline impossible mission: making golf videos while rebranding a slamfest ad as 'There's More to Golf.'
Share the Story
(1 of 3)Source: Businessinsider | Published: 9/2/2026 | Author: Lucia Moses