New Good Good President Inherits Golf Ad That Looks Like Domestic Drama
KEY POINTS
- ā¢New Good Good president Joe Flannery joined on August 21, simultaneously with a controversial golf ad release.
- ā¢The ad showed cofounder Garrett Clark shoving teammate Alexis Miestowski, causing Callaway to drop Good Good and retailers to remove products.
- ā¢Good Goodās CEO admitted not seeing the ad, two marketing team members were fired, and the group stepped away from a PGA Tour sponsorship.
On August 21, while Good Good basked in a $45 million glow and a roster of 2.3 million golf-hungry YouTube fans, rookie president Joe Flannery, fresh from Nike, Adidas, and ironically Callaway, landed smack in the middle of a PR sand trap. Good Good's ad, featuring cofounder Garrett Clark shoving golf teammate Alexis Miestowski and growling 'Do not touch my new driver,' triggered enough outrage to make Callaway dump the channel faster than a slice off the tee. Retail heavyweights like Dick's Sporting Goods yanked merchandise, the PGA Tour dropped sponsorship, and two marketing folks were kicked for not realizing that assault-themed ads might be a bad idea. Joeās plan? Not swinging for glory but damage controlābecause leading now means cleaning up someone else's triple bogey.
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(1 of 3)Welcome Joe Flannery, former Nike & Callaway exec, whose dream on day one became managing a viral golf video featuring a shove labeled 'Do not touch my new driver.' We're all driving the chaos cart on lifeās fairway, but some of us tee off right into a controversy bunker.
Golf channel Good Good just reminded us that nothing says sportsmanship like assaulting your teammate for a club. New prezās first job? PR paramedic.
Callaway cut ties after 'do not touch my new driver' became less golf instruction and more 'stay away from my common sense.' Joe Flanneryās welcome mat: scorched earth.
Source: Businessinsider | Published: 8/28/2026 | Author: Lucia Moses
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