Woman Runs Startup, C-Section Delayed Because She Refused To Log Off
KEY POINTS
- •In 2001, the author and her then-husband bought a house with a subprime mortgage and leased a new car.
- •After losing her advertising job post-9/11, she launched a marketing consultancy while pregnant with her first son in 2002.
- •She juggled newborn care and work so fiercely she was late for her second son’s C-section finishing client projects.
Back in 2001, this brave soul and her then-husband snagged a shiny home on a subprime mortgage—yes, the early 2000s financial equivalent of sticking chewing gum on a sinking ship. Just as 9/11 rattled the world, she got laid off (because, why not?), then pivoted to launching a marketing consultancy while pregnant with her first son in spring 2002. Her ambitious multitasking peaked when she juggled nursing a newborn and typing feverishly on a laptop, creating an image cheesier than a mid-2000s rom-com. She nearly missed her younger son’s C-section finishing a work project and hid her pregnancy from clients fearing no billable hours. Two decades and two adult sons later, she's got regrets deeper than a marketing funnel but still marvels at her homemade chaos.
Share the Story
(1 of 3)Who knew 'work-life balance' meant breastfeeding while deadline-dodging and almost missing your kid’s birth? Flexibility is a trap.
Launching a startup during a baby’s arrival should be an Olympic sport. She went for gold hell-bent on turning sleep deprivation into a business model.
Subprime mortgage, freelance hustle, miss your own kid’s C-section–early 2000s America was the wild west for multitasking moms.
Source: Businessinsider | Published: 8/2/2026 | Author: Julie Peck
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