Pop-Up Restaurant Takes Decade to Stop Being Pop-Up, Gets Alleyway Nest
KEY POINTS
- •Justin Ahn and Alex McCoy started Alfie’s as a 2016 pop-up in Petworth, D.C., to test menus while building a permanent venue.
- •After their initial brick-and-mortar plans fell through, they roved globally, running pop-ups including in London, refining their brand concept.
- •In 2026, they opened a permanent 25-seat restaurant in a Georgetown alley, serving northern Thai-inspired dishes with local Mid-Atlantic ingredients and Virginia wines.
Chefs Justin Ahn and Alex McCoy launched Alfie’s in 2016 as a pop-up smelling like fresh northern Thai spices and ambition. Originally occupying a doomed spot in D.C.’s sleepy Petworth, they roamed global culinary dog parks—including hipster heaven London—turning their concept into a scrappy, run-and-gun culinary vanishing act. Nearly a decade later, the duo has satsified their pop-up addiction with a permanent 25-seat hole-in-the-wall alley venue in Georgetown, a neighborhood ‘so European’ you dodge cars entering it. Serving Mid-Atlantic critters like seabream and foraged asparagus alongside Virginia’s local wines ($35–$75 a pop), Alfie’s wine club charges $150 monthly for your own wine rack and drug-dealer-level 50% bottle discounts. Vogue called them cult, Bon Appetit said ‘top new,’ and now the only road trip is to their weird alley hideout.
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(1 of 3)Source: Eater | Published: 9/14/2026 | Author: Liz Provencher