Pulley Raises $50M To Lose To Carta, Shuts Down After 7 Years

KEY POINTS

•Pulley, a startup founded in 2019 by Yin Wu, is shutting down after seven years in operation.
•The company raised over $50 million from investors such as Founders Fund, Stripe, General Catalyst, and 8VC in an attempt to challenge Carta.
•Pulley’s shutdown was announced with a transition plan that includes Carta helping move customers and offering discounts to ease the switch.

Pulley, founded in 2019 by Yin Wu—who once sold an Android app called Echo to Microsoft in 2015—raised a cool $50 million from investors like Founders Fund, Stripe, General Catalyst, and 8VC. Their mission? To wrestle Cap Table supremacy from Carta, the Goliath of shareholder tracking. Spoiler: after seven years and roughly $7.14 million per year of trying, Pulley announced on September 2026’s Tuesday that it’s shutting down operations come December 8. In a friendly neighborhood gesture, Carta promises to ease the migration pain with a one-year pricing hold and credits for unused Pulley subscriptions. Yin Wu vows their story won’t end 'quietly into the night,' but for now, it’s curtains on this startup tightrope act.