Man Up At 4 a.m. Scrubbing Sidewalks For Glorious Filipino Fast-Casual Fame
KEY POINTS
- •Cyed Adraincem is opening 'Hoy,' a Filipino fast-casual spot in New York with a Manila night market theme.
- •His cousin Kristofferson San Pablo designed the vibrant branding inspired by old Filipino textiles and playful cultural icons.
- •Due to gas line issues with DOB, the restaurant is temporarily hosting a Filipino pastry residency to engage the community.
Cyed Adraincem, a Filipino street food virtuoso with 17 years in hospitality and 7 in cocktail bars, kickstarted his Manhattan dream by literally washing his sidewalk at 4 a.m. to outpace pedestrian competition. His restaurant 'Hoy' promises lumpia, skewers, and sandwiches served in a Manila night-market vibe crossed with American diner chaos. Designer cousin Kristofferson San Pablo brought a kaleidoscope wall pattern from ancient Philippine textiles, ditching cliché flags and barongs for barrel men and carabaos—because nothing screams dinner like gag-giant souvenirs. Before opening, Hoy faced DOB gas system drama, currently hosting Filipino pastry pop-ups to hold down the foodie fort.
Share the Story
(1 of 3)Opening a Filipino diner with 4 a.m. sidewalk scrubbing and a gas hookup from DOB sounds like peak New York hustle meets sitcom nightmare.
Why stop at a menu when you can have your opening delayed by New York bureaucracy and a backyard jungle in your dining room?
When life gives you a Department of Buildings denial, launch a Filipino pastry pop-up and hope customers are into lemongrass-infused chaos.
Source: Eater | Published: 9/16/2026 | Author: Mary Anne Porto
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