Xbox Prices Jump Like AI Is Building Consoles with Gold Plated Circuits
KEY POINTS
- •In June, Microsoft announced EU and UK Xbox price increases of up to €200 or £170.
- •The Xbox Series X 1TB model rose from £499.99/€599.99 to £669.99/€799.99, over a 30% jump.
- •The Xbox Series S 512GB model increased by over 43%, climbing from £299.99/€349.99 to £429.99/€499.99.
In a bold move dating to June, Microsoft decided Europe and UK gamers should celebrate their love for gaming by paying up to €200 or £170 more for Xbox consoles. The 1TB Xbox Series X with disc drive ballooned over 30% from £499.99/€599.99 to a wallet-shrinking £669.99/€799.99. Meanwhile, the modestly sized 512GB Series S didn’t want to be left out, leaping over 43% from £299.99/€349.99 to dizzying new levels of £429.99/€499.99. This price leap is blamed partly on visceral demand for RAM and storage from the crazy AI industry, but no other console dared to make such a dramatic power play. Xbox fans who thought they only needed to pay for games now also pay premiums for futuristic silicon scarcity—Microsoft calls it progress, we call it one giant, costly respawn.
Share the Story
(1 of 3)Congrats EU and UK Xbox fans: your console now costs more than some used cars, because AI needs RAM and you need to pay up.
Xbox Series S price went up 43% because AI said 'humans must suffer more.' Hard to argue with tech logic.
Nothing says 'next-gen gaming' like paying £429.99 for 512GB when your three-year-old phone has twice that.
Source: Theverge | Published: 8/2/2026 | Author: Terrence O’Brien
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