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TikTok Dictates 2026: Glow Like Hailey, Strut in Tokyo Sneakers, Stay Hydrated or Die

KEY POINTS

  • •Elf Beauty acquired Hailey Bieber's Rhode brand in May for $1 billion, highlighting the power of minimalist 'glazed skin' makeup packaging.
  • •South Korean skincare brands like Hanyul and Olive Young are infiltrating US markets with viral toner pads priced around $26 for 60 pads in 2026.
  • •TikTok users propelled Adidas Tokyo sneakers, JW Pei's $157 'Hana' bag, and Alo's 'perfect airport' $148 trousers into top trending fashion products.

In the dazzling apocalypse of 2026, TikTok reigns supreme as beauty and shoe overlord. Hailey Bieber's Rhode skincare empire, freshly gobbled up by Elf Beauty for $1 billion in May, pumps out viral smudge-proof $25 Pocket Blush sticks and $20 Peptide Lip Tints slid neatly into matching phone cases—because why put makeup in bags when you have thumb slots now? South Korea brings toner pads (Hanyul's crescent-shaped Vitamin C weapons at $26 per 60) invading US shelves with Olive Young's debut looming like a skincare takeover. Sneakerheads cram into Adidas Tokyo's slim $90 sneakers while JW Pei's $157 'Birkin-ish' Hana bag swoops luxury under $200, endorsed by a TikTok video rocking 1.6 million views. Alo's $148 Suit Up pants, aka 'airport pants,' flex a boxer-style waistband nobody asked for but all TikTokers love. Meanwhile, hydration elitists debate between Owala's colorful $34.99 Freesip and HydroJug's rivalry for Stanley Cup domination. If you want to survive 2026 without social extinction, start shopping, or prepare for TikTok exile.

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Source: Businessinsider | Published: 12/20/2025 | Author: Aditi Bharade