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Lamborghini Cancels Silent EV, Citing Absence of Vroom-Feelz

KEY POINTS

  • Lamborghini CEO Stephan Winkelmann said late last year they scrapped the Lanzador electric vehicle project due to falling consumer interest.
  • The automaker will now release the model as a plug-in hybrid, aiming to balance emissions goals with customers' desire for loud engines.
  • Lamborghini plans to keep producing internal combustion engines through 2030, prioritizing emotional connection over silent electric powertrains.

In a shocking twist that’s got car nerds clutching their earplugs, Lamborghini’s CEO Stephan Winkelmann announced late last year that the much-ballyhooed Lanzador EV — a sleek two-door coupe with enough horsepower to incinerate quieter electric car dreams — is dead on arrival. Why? Because the car’s silent electric motor failed to deliver that all-important emotional soundtrack of booming V10 and V12 engines, which apparently is the automotive equivalent of a grand opera with explosions. Scheduled to hit luxury car lots in 2029, the Lanzador now moonlights as a plug-in hybrid, a compromise from the Volkswagen-owned overlord’s 2021 promise to halve carbon emissions by 2024. Winkelmann vows the roar will linger as long as humans stubbornly pay for gas and noise, making it clear that bright shiny ecologically responsible EVs just don’t swagger enough for Lamborghini’s high-priced aficionados. For now, don’t expect your neighbors to miss the Lamborghini tantrums anytime soon.

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Source: Businessinsider | Published: 2/23/2026 | Author: Ben Shimkus