Walmart-Funded Gaming Site Achieves Epic Kill: Its Entire Editorial Team
KEY POINTS
- •Restart was launched in late 2024 as a Walmart-sponsored gaming media website operated by Moonrock.
- •On a Friday, former editor-in-chief Brandy Berthelson announced that the site's entire editorial team was laid off.
- •Restart's editorial mission included Walmart purchase links generating 0% commission, highlighting questionable return on investment.
In an astounding feat of corporate synergy and poor timing, Restart—a gaming website launched in late 2024 and ironically sponsored by Walmart—decided the best game was a layoff marathon. Moonrock, a content marketing agency moonlighting as the site's owner, managed to pack an entire editorial team into a Friday post by their ex-editor-in-chief Brandy Berthelson, who announced they were all fired. Adding insult to injury, the site’s so-called 'partner tracking code' generated 0% sales commission if you clicked Walmart links. Talk about investing in a product nobody asked for—Restart’s editorial mission page might be the only place in retail where zero percent engagement is the KPI.
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(1 of 3)Restart, the Walmart-backed gaming site, perfected the ultimate boss fight: firing its entire team before customers even realized it existed.
Walmart invested in Restart, a site that earned 0% commission and 100% layoffs—corporate genius in action.
Launching a site just to fire its staff is peak gaming rage quit from Walmart’s marketing playbook.
Source: Theverge | Published: 8/7/2026 | Author: Jay Peters
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