Cheese Store of Beverly Hills Outsmarts Tariffs with TikTok Teens
KEY POINTS
- •Dominick DiBartolomeo revived the Cheese Store of Beverly Hills, open since 1967, by adding sandwiches and drinks.
- •After TikTok videos turned viral, the store attracted crowds of teenagers, pushing Instagram followers from 6,000 to 280,000.
- •Despite tariffs raising costs by over 20% and packaging prices soaring 70%, increased sales cushioned the impact on margins.
Dominick DiBartolomeo, who resurrected the 57-year-old Cheese Store of Beverly Hills from pre-phone, pre-bus days, now wrestles with 23% euro price swings and up to 70% Chinese tariff surges on tiny cheese wedges and takeout boxes alike. Despite the tariff tornado, his store’s sales swell thanks to a viral TikTok invasion by sandwich-chasing Gen Zers who saw his cheese boards trending harder than their homework. Instagram followers exploded from 6,000 to 280,000 in 18 months, bringing honeymooners fresh off flights from Australia and teens lining up for cheese samples like it’s Coachella’s lineup. All while keeping longtime local dignitaries from flipping out over avocado toast sandwiches. Turns out, cheese merch hoodies are the new ‘I survived 2025’ badges.
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When your 57-year-old cheese shop’s grand comeback involves TikTok teens, Aussie honeymooners, and tariffs hiking prices faster than Gen Z’s latest viral dance, you know capitalism served that cheddar with extra irony.
Cheese Store of Beverly Hills: where 70% tariff hikes meet 280k Instagram teens and suddenly ‘gouda’ is gold.
Dominick’s cheese store out here proving even tariffs can’t block the glow-up powered by kids filming sandwiches.
Source: Businessinsider | Published: 12/11/2025 | Author: Katherine Tangalakis-Lippert
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