Starbucks CEO Plans Customer Service Cure For $6 Pumpkin Spice Panic

In 2025, Starbucks CEO Brian Niccol, fresh off turns at Taco Bell and Chipotle, promises to turn latte doom into delight by becoming 'the greatest customer service company.' Despite a $6 pumpkin spice latte leading Americans to tighten wallets, Niccol plots wizardry via personalized coffee cup messages and a goal to serve drinks within four minutes in cafes and drive-thrus alike. With Gen Z and millennials making up over half its clientele, Starbucks is doubling barista shifts and charming customers with hand-scrawled notes, banking that snappy service plus overpriced coffee equals 'invaluable' customer love. Meanwhile, analysts anxiously peek at foot traffic like it’s a new Apple launch, unsure if 'Back to Starbucks' delivers or just brews more baffling buzz.

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Source: Businessinsider | Published: 9/17/2025 | Author: Alex Bitter,Katherine Tangalakis-Lippert