Sky Sports’ Pink Sparkles Fail, TikTok Halo Halo Goodbye
KEY POINTS
- •Sky Sports launched TikTok channel Halo targeting women but did not feature women’s sports content.
- •The account focused on pink sparkly graphics, matchmaking memes, 'hot girl walks,' and matcha instead of sports.
- •Halo faced backlash as sexist, patronizing, and misogynistic and was deleted three days after launching.
- •Andy Gill from Sky Sports claimed the project was driven by women despite widespread criticism from female fans.
On November 16, 2025, Sky Sports disastrously launched 'Halo,' their so-called 'lil sis' TikTok channel aimed at women. They ignored women’s sports and instead sprinkled pink sparkly letters—to screams of sexism—from 'hot girl walks' to matcha obsession and meme shipping battles. Andy Gill, Head of Audience Development, patted himself on LinkedIn, claiming women drove this masterstroke, despite female fans calling it misogynistic and patronizing. The launch lasted a whopping three days before Sky deleted all posts, proving even corporate social media teams can crash and burn spectacularly under the weight of viral mockery.
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Sky Sports tried pink sparkles and matcha to woo women—three days later, their TikTok art project was deleted faster than you can say 'patronizing sexist mess.'
Halo was supposed to be a TikTok ‘lil sis’ but turned into a ‘big nope’ with pink glitter and matcha memes. Oops.
Three days of clumsy 'female empowerment' later, Sky Sports Halo disappeared quicker than your dignity after these posts.
Source: Theverge | Published: 11/17/2025 | Author: Terrence O’Brien
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