Seahawks Win Super Bowl 60 While Nielsen Counts Bar Stools as Viewers
KEY POINTS
- ā¢The Seattle Seahawks won Super Bowl 60 against the New England Patriots, impressing fans nationwide.
- ā¢NBC reported an average viewership of 124.9 million, the second-most-watched Super Bowl broadcast ever.
- ā¢Nielsen's updated rating methods, including counting out-of-home viewing at bars and restaurants, helped boost numbers this year.
On Sunday, the Seattle Seahawks bulldozed the New England Patriots in Super Bowl 60, with NBC boasting 124.9 million viewers, the second-highest ever after FOX's 2025 game. Meanwhile, Telemundo set a Spanish-language record with 3.3 million viewers, soaring to 4.9 million during Bad Bunny's halftime bop, bringing peak cross-platform eyeballs to 137.8 million. Nielsen, ever the hero of counting human enthusiasm, revamped its methodology in January 2025 to lavish credit on every barstool and restaurant patron peeping the game, making viewership numbers look like a tightly packed party on the strip. Sadly, the college football championship only managed a 30 million bumpāless bar stool fame, more pure fandom.
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Nielsen's new ratings mean your unpaid bar buddy counts as a viewer. Congrats, bar stools, you made NFL history!
The only thing more inflated than the Seahawksā win margin was Nielsenās athlete-adjacent view count methodology.
124.9 million watched Super Bowl 60 or maybe 2 million bar stools took a quick peek. Ratings math is fun!
Source: Businessinsider | Published: 2/11/2026 | Author: James Faris
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