AI Traffic to Black Friday Sales Surges 600%, Human Wallets Cry for Mercy
KEY POINTS
- ā¢Adobe reported Black Friday online spending reached $8.6 billion by 6:30 p.m. ET with projections up to $11.9 billion.
- ā¢AI-driven traffic to retail sites soared 600% from last year as shoppers increasingly used AI to find deals.
- ā¢Mobile devices accounted for 58.6% of sales, totaling $5.1 billion, while Buy Now Pay Later financing hit $761.8 million.
- ā¢Top-selling items included Nintendo Switch 2, Apple AirPods 4, Oura Ring 4, kitchen appliances, and basketball hoops.
This Black Friday, the only thing more inflated than egos was online spending, hitting a scorching $8.6 billion by 6:30 p.m. ET, with Adobe cheering an 11.9 billion-dollar crescendo. Meanwhile, AI-driven shopping traffic skyrocketed 600%, presumably with circuits working overtime to convince your grandma she needs Nintendo Switch 2, Apple AirPods 4, and an Oura Ring 4 to 'not miss out.' Half of the 1,000 surveyed Americans bet their bedsheets on Black Friday deals over Cyber Monday hype, buying everything from Basketball hoops to KitchenAid mixers. Mobile ruled with 58.6% of sales, Buy Now Pay Later danced with $761.8 million in buys, making wallet āinstalmentsā a fashionable sin. Discounts went deep: electronics at 29%, toys at 28%, TVs at 24%, proving pricing strategies might have checked in to witness the chaos too.
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AI roped in for Black Friday shopping because trusting human impulse control was obviously a bad idea. Also, congrats to Buy Now Pay Later for making debt look like a weekend hobby.
When AI floods retail websites 600% more than last year, you realize robots want Thanksgiving leftovers as much as we want discounts.
Black Friday stats: humans spend $8.6B before dinner, AI invites them to speed-eat their salaries. Wallets file for divorce.
Source: Businessinsider | Published: 11/29/2025 | Author: Pranav Dixit
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