Luxury $54 Candle Now New York’s De Facto Bathroom Air Quality Officer
KEY POINTS
- •Keap's Wood Cabin candle, launched in 2015, is featured in numerous NYC restaurant bathrooms including Smithereens and Schmuck.
- •The candle, priced at $54.50, offers scents of cedar and palo santo, praised for enhancing intimate and subterranean dining spaces.
- •Owner Harry Doull notes hospitality clients make up about 10% of sales and promotes sustainability by reusing emptied glass vessels.
Since 2015, Keap’s 'Wood Cabin' candle, spawned in Brooklyn and now from Kingston, NY, has stealthily infiltrated NYC restaurant bathrooms at spots like Smithereens, Cervo’s, and Schmuck. For just $54.50 a pop, diners breathe in cedar and palo santo instead of usual eau de regret. Restaurateurs like Nick Tamburo and Moe Aljaff swear by its 'romantic, transportive' fireplace vibe amidst subterranean loos, while theft remains an underappreciated hazard. Keap’s owner Harry Doull calls it 'natural luxury' and sends glass vessels back for reuse—because nothing screams sustainability like candle recycling post-restroom escapades.
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When your bathroom candle earns more cult followers than your menu, maybe it’s time to reconsider your scent strategy. NYC restaurants finally nailed the art of distraction—throw expensive logs in the loo and sneak diners’ noses away from the real stink.
Wood Cabin candle: redefining 'smells like a million bucks' in places where no one expects luxury, aka NYC bathrooms.
Forget ambiance, NYC restaurant bathrooms just went full artisanal with $54 candles. Now if only they could light up compliments instead of theft reports.
Source: Eater | Published: 2/13/2026 | Author: Bettina Makalintal
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