Amazon Instructs Vendors to Play Monopoly, Then Calls It Lawful Commerce
KEY POINTS
- •California Attorney General Rob Bonta accused Amazon on Monday of colluding with vendors to inflate consumer prices.
- •The complaint claims Amazon asked Levi’s to pressure Walmart into raising khaki pants prices from $25 to $29.
- •The legal battle will continue with a trial scheduled for January 2027 amid Amazon’s stock rising 43%.
In a move that sounds like the world’s worst group project, California Attorney General Rob Bonta slapped Amazon with price-fixing accusations this Monday. Apparently, Amazon told Levi’s to strong-arm Walmart into hiking the price of khaki pants from $25 to $29 just so Bezos’s empire wouldn’t look like the bargain basement. Other cast members in this price-rigging sitcom include Home Depot, Target, Best Buy, Hanes, and Chewy—because nothing says collusion like pet products and underwear joining forces. The case, unfolding at the highest court drama level, won’t hit the stage until January 2027. Meanwhile, Amazon’s stock skyrocketed 43%, proving crime might just pay off.
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(1 of 3)Amazon’s idea of customer service: ‘Hey Levi’s, make Walmart charge more so we can all cash in.’ Price-fixing, but make it monopolistic ballet.
Price-fixing Amazon calls it a ‘transparent distraction,’ probably while sipping a $29 khaki latte uphill both ways.
Levi’s to Walmart: ‘You will pay more for pants.’ Walmart: ‘Ok chief.’ Welcome to retail dictatorship 101.
Source: Businessinsider | Published: 4/21/2026 | Author: Aditi Bharade
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