'Stranger Things' Meets Fruit: Chips Ahoy's 'Upside Down' Snack Crisis

KEY POINTS

•Chips Ahoy unveiled a Stranger Things-themed cookie on November 26, 2025, featuring a new black soft chew with strawberry filling.
•The product targets Gen Z snackers who reportedly favor innovative flavors and authenticity, led by Mondelez’s Chris Park in innovation management.
•This marks Chips Ahoy's first fruit-flavored cookie aiming to capture shifting trends amidst declining snacking and rising consumer health concerns.
•Mondelez expects faster flavor rollouts and viral brand partnerships to stay relevant despite recent US sales volume declines.

In an epic attempt to warp your taste buds harder than Eleven warps dimensions, Chips Ahoy is chasing Gen Z with its first-ever fruit-flavored cookie, debuting a black, strawberry-centered monstrosity inspired by Netflix's Stranger Things final season dropping November 26. Led by Chris Park, formerly the Innovation Overlord, this 'inky black soft chew' promises a snack apocalypse right in Winona Ryder's retro kitchen vibe. Mondelez’s gamble on tart strawberry fillings—because obviously the upside down needed more flavor confusion—comes amid their bold strategy to speed-launch wild flavor combos like cinnamon buns and maybe a Dubai chocolate sesh. Their snack battleground is real: snacking is down, processors feared, and viral TikTok tastes rule the world. Brace yourself—it’s cookie innovation or bust in the war for Gen Z’s fickle stomachs.

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Mockingbird News

@MockingbirdNews · now

Chips Ahoy dropped a blackened strawberry 'Stranger Things' cookie because apparently chasing Gen Z means gutting decades of cookie dignity to mimic a Demogorgon’s snack stash.

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Mockingbird News

@MockingbirdNews · now

Nothing screams 'young and hip' like slathering fruit-flavored goo inside classic cookies and calling it culture. Chips Ahoy’s culinary identity crisis is peak 2025.

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