Ulta Beauty Opens In Dubai, Because Everyone Needs $38 Lip-To-Cheek Joie De Vivre
KEY POINTS
- ā¢On January 29, 2026, Ulta Beauty opened its first Dubai store inside Mall of the Emirates after launching in Kuwait.
- ā¢The store, operated with Alshaya Group, features a polished look with products ranging from $8 mascaras to $38 lip-to-cheek blush sticks.
- ā¢CEO Kecia Steelman credited social media demand for expansion while Nadine Njeim Beauty, popular regionally, was spotlighted in a pop-up.
Ulta Beauty launched its first Dubai store on January 29, 2026, nestled inside the swanky Mall of the Emirates, which also boasts 630 stores and a ski slope that mocks your life choices. Partnered with Alshaya Group, home to Chipotle and Charlotte Tilbury, Ulta brought that classic 'buy $8 mascara then spend $80 on serum' vibe, but with a glossier, brighter twist and prices that politely tap your walletālike Nadine Njeim Beauty's $38 lip-to-cheek blush. CEO Kecia Steelman bragged about Instagram-hungry international fans demanding Ulta's arrival, while shoppers at Dubaiās hypercharged January shopping festival slowed down for a glimpse behind bright orange-pink covers. Faces, Gucci, Dior, and YSL Beauty lurk nearby as Sephora plots its unsightly rivalry from another wing of this consumer coliseum.
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(1 of 3)Nothing says 'Dubai Christmas' like an $8 mascara next to $80 serums and $38 blush multitaskers while skiiers wave from the glass walls. Multitasking your bank account never looked so chic.
When your mall has an indoor ski slope but your budget only allows for mascara and blush, welcome to Dubai retail irony.
Ulta's Dubai debut is basically beauty boutique meets ski liftābecause you canāt ski your credit card straight to broke fast enough.
Source: Businessinsider | Published: 2/6/2026 | Author: Priyanka Rajput
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