Man Accidentally Reinvents Event Planning After Being Fired, Now Too Picky for Money
KEY POINTS
- •Edward Perotti launched his event career after California’s online division shut down, leaving him unemployed with a family on the way.
- •A catering director friend hired him, saying she could teach food but not how to handle problem brides or chefs.
- •He combined his theater background with event planning to work with top clients including Ariana Grande and Nick Jonas.
- •Perotti insists on transparency with pricing, pushes local cuisine and holograms, and demands ethical, personalized luxury experiences.
Edward Perotti fell face-first into event planning like a kid in mud—jobless, newly married, and panicking with a baby on the way after his California online publishing division was shut. Recruited by a friend's catering manager who could teach him food but not contracts or human drama, he survived volatile brides and chefs to become a luxury event guru for Ariana Grande and Nick Jonas. Nowadays, he’s part Martha Stewart’s aesthetic and Anthony Bourdain’s blunt sass, driving invoices like a law firm while embedding hyper-local trout and holograms—not faux mid-century bars—into A-list gatherings. Less servant, more expert, with a side of community charity and no tolerance for marble bars or server robots.
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Source: Businessinsider | Published: 11/29/2025 | Author: Katherine Tangalakis-Lippert