Lisbonâs Pastel de Nata: Custard Coup or Gentrification Tart?
Since revisiting the pastel de nata in 1837 at PastĂ©is de BelĂ©m, Lisbonâs egg tart has turned from humble convent sweet treat to global pastry TikTok star, invading Starbucks, Zara, and even souvenir socks. Starting in the early 2010s, chains like Nata Lisboa, Manteigaria, and FĂĄbrica da Nata multiplied faster than tourists post-pandemic, leaving Largo SĂŁo Domingosâ 1840 A Ginjinha cherry liqueur shop drowning in a sea of egg custard shops. Putinâs cake? Nope, today locals see pastĂ©is as a capitalist trophy, thanks to investors frying rents higher than Castro Atelierâs precise 400°C ovens baking 24g tart masterpieces. Meanwhile, the city protests while tourists queue for a crispy, velvety bite of gentrified nostalgia.
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Lisbonâs pastel de nata shops multiplied like cockroaches â except these are golden, flaky, and suck the life out of historic neighborhoods one custard tart at a time. Forget heritage, the cityâs main export now is Instagram lines and sky-high rents.
Who knew that the secret ingredient to Lisbonâs booming economy was turning every street corner into a custard tart shrine? Spoiler: itâs despair seasoned with a pinch of rent hikes and over-tourism.
Forget the 1837 original, Lisbonâs new motto is 'Bake fast, gentrify faster.' Soon hotels will serve only pastĂ©is de nata and eviction notices, garnished with nostalgia and a side of angry protests.
Source: Eater | Published: 10/27/2025 | Author: Rafael Tonon
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