Gen Z Ditches $30 âSlop Bowlsâ for $8 Big MacsâPlot Twist!
Welcome to 2025, where Chipotle, Cava, and SweetgreenâAmericaâs holy trinity of custom slop bowls priced between $19 and $29âare losing millennials and Gen Zers faster than you can say 'student loans and rent.' CEOs Scott Boatwright (Chipotle), Brett Schulman (Cava), and CFO Jamie McConnell (Sweetgreen) all moaned on recent earnings calls (Oct 29 & the following week) about 25-to-35-year-olds skipping their $10+ âhealthyâ bowls for McDonaldâs $8 Big Mac deals and Chiliâs $10.99 â3 for Meâ combos. Stocks have taken a nosedive: Chipotle down 26%, Cava 27%, Sweetgreen 21%, because apparently, grocery shopping at home trumps avocado toast-priced ambition. Even Jefferies analyst Andrew Barish says just slashing prices wonât save these salad palacesâtry innovation or a moodier lighting scheme instead.
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Gen Z trading their $29 fancy salads for $8 Big Macs proves one thing: Youâre never too old to admit value means food that doesnât require a financial bailout or a spreadsheet to justify.
When your biggest competitor is the grocery aisle and a Big Mac combo, maybe your overpriced slop bowl is the problem, not the Gen Z wallet.
Chipotleâs biggest competition is now the kitchen at home because apparently âdinner with spouseâ beats âbuild your own $12 chicken fillet fantasy.â Spoiler: Weâre all broke.
Source: Businessinsider | Published: 11/7/2025 | Author: Aditi Bharade
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