American Eagle Declares War on AI While Dating Sydney Sweeney
KEY POINTS
- •American Eagle’s Q3 revenue hit $1.4 billion with 6% growth over last year, ending November 1.
- •Aerie raised comparable sales by 11%, touting an anti-AI advertising pledge that went viral on Instagram.
- •Sydney Sweeney’s ‘Great Jeans’ campaign survived criticism and helped triple new customer acquisition in six weeks.
- •Travis Kelce launched a clothing line with American Eagle days after announcing engagement to Taylor Swift.
American Eagle’s 2025 strategy looks like a bizarre reality TV crossover: It scored $1.4 billion in Q3 revenue ending November 1, marking a 6% YOY increase, fueled by Aerie's 11% sales jump—despite promising to ghost AI in ads like it’s an ex. Their brightest team players? Sydney Sweeney, who survived a backlash for pushing ‘regressive’ jeans, and NFL superstar Travis Kelce, who dropped a clothing line mere hours after his Taylor Swift engagement news (timing is everything). Throw in Martha Stewart pitching to Gen Z—because nothing screams ‘cool’ like Grandma’s spice rack—and boom: 44 billion impressions and more followers than a SpaceX launch.
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(1 of 3)American Eagle’s anti-AI ad stance is peak corporate virtue signal, featuring an engagement-timed Travis Kelce line and a Martha Stewart cameo for Gen Z approval. When is the boycott of reality starting?
Sydney Sweeney sells ‘regressive’ jeans better than AI can, while Travis Kelce’s engagement timing could teach romance algorithms a thing or two.
American Eagle’s biggest flex is rejecting AI ads but unleashing Martha Stewart on Gen Z like a LinkedIn influencer on steroids.
Source: Businessinsider | Published: 12/3/2025 | Author: Jordan Hart
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