American Eagle Declares War on AI While Dating Sydney Sweeney
KEY POINTS
- •American Eagle’s Q3 revenue hit $1.4 billion with 6% growth over last year, ending November 1.
- •Aerie raised comparable sales by 11%, touting an anti-AI advertising pledge that went viral on Instagram.
- •Sydney Sweeney’s ‘Great Jeans’ campaign survived criticism and helped triple new customer acquisition in six weeks.
- •Travis Kelce launched a clothing line with American Eagle days after announcing engagement to Taylor Swift.
American Eagle’s 2025 strategy looks like a bizarre reality TV crossover: It scored $1.4 billion in Q3 revenue ending November 1, marking a 6% YOY increase, fueled by Aerie's 11% sales jump—despite promising to ghost AI in ads like it’s an ex. Their brightest team players? Sydney Sweeney, who survived a backlash for pushing ‘regressive’ jeans, and NFL superstar Travis Kelce, who dropped a clothing line mere hours after his Taylor Swift engagement news (timing is everything). Throw in Martha Stewart pitching to Gen Z—because nothing screams ‘cool’ like Grandma’s spice rack—and boom: 44 billion impressions and more followers than a SpaceX launch.
Share the Story
(1 of 3)American Eagle’s anti-AI ad stance is peak corporate virtue signal, featuring an engagement-timed Travis Kelce line and a Martha Stewart cameo for Gen Z approval. When is the boycott of reality starting?
Sydney Sweeney sells ‘regressive’ jeans better than AI can, while Travis Kelce’s engagement timing could teach romance algorithms a thing or two.
American Eagle’s biggest flex is rejecting AI ads but unleashing Martha Stewart on Gen Z like a LinkedIn influencer on steroids.
Source: Businessinsider | Published: 12/3/2025 | Author: Jordan Hart
More Articles in Business
VP Vance Heads to Pakistan to Broker Peace, Backed by Kushner and Trump’s Threats
Augusta Airport Now Essentially a Billionaires' Landing Strip, Not a Regional Hub
FAA Turns to Gamers Because Real Air Traffic Controllers Keep Vanishing
Entrepreneurs Swear By Hulkens, Because Carrying Packages in Style is a Hustle
Walmart Cuts H-1B Visa Applications by Half, Still Outselling Visa Restrictions
Bobbi Brown Got Fired, Didn't Cry, Just Launched Another Empire
Texas Company Turns Man Camps Into Mansion Camps for AI Construction Bros
Volkswagen Kills Its Own EV Baby, Prefers Gas-Guzzling Siblings
