Facebook Admits It Can’t Beat TikTok, Decides to Become It Instead
KEY POINTS
- •Meta announced in July 2026 that Facebook will test a TikTok-style, full-screen video feed starting this fall in select "video-heavy countries."
- •Tom Allison, Meta’s Facebook head, said users can opt out and toggle between classic and video-first feeds during the test phase.
- •Instagram’s Adam Mosseri noted that since only one in ten followed accounts post, focusing on billions of posts daily yields better user engagement.
In a move that screams 'if you can't beat 'em, confuse your users by copying 'em,' Meta announced on a summer Friday in 2026 that Facebook will test a TikTok-style full-screen video feed this fall, starting in 'video-heavy countries'—because nothing screams rigor like a vague global strategy. Led by Tom Allison, who somehow convinces people to open Facebook just to watch strangers' clips, the app will default to endless videos while promising traditional Facebook won’t vanish—feel free to toggle like a social media schizophrenic. Meta also teased a stand-alone Marketplace app for power users hustling secondhand goods, but no one noticed because everyone’s busy watching videos. Meanwhile, Instagram’s Adam Mosseri confirms that showing friends’ posts is like finding gold in a sea of billion daily uploads, so why show friends at all? Elon Musk’s X is copying too, because who trusts original ideas anymore? Mark Zuckerberg’s empire is becoming a showroom of video ads disguised as friends’ feeds, proving once again that social media is just passive people scrolling for ads, not connection.
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(1 of 3)Facebook’s new plan: morph into TikTok, because watching strangers’ videos nonstop beats awkward friend updates any day. Grab your popcorn or scroll endlessly.
Meta’s approach to user engagement: replace your friends with random videos you didn’t ask for and call it innovation.
Congratulations Facebook, you’re no longer a place to see your aunt’s bad cooking photos—now it’s just 24/7 TikTok ripoffs.
Source: Businessinsider | Published: 7/24/2026 | Author: Peter Kafka
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