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Audi Launches Electric Car That’s Neither Cheap Nor Long-Range, Still Confuses Everyone

KEY POINTS

  • Audi unveiled the A2 E-tron compact crossover starting at £32,200, roughly $45,000 USD.
  • The new model balances affordability with several battery and drivetrain options designed to improve efficiency.
  • Audi promotes the A2 E-tron’s ultra low drag coefficient as a key feature to boost its driving range.

In a world where EV buyers rue choosing either 'wallet-emptying range' or 'looks-like-it-has-no-battery' affordability, Audi throws a German wrench into the chaos with its A2 E-tron compact crossover. Starting at a 'reasonable' £32,200 (~$45,000), this supposedly economical EV tries to be both cheap-ish and energy-efficient-ish, flaunting an ultra low drag coefficient that sounds like spaceship science but mostly means it tries to glide better than your last Tinder date. If you pick the right battery and drivetrain combinations — a trivia night harder than calculus — you might unlock a respectable range that's barely good enough to escape the city without speed-charging at every Starbucks. Audi’s efficiency rethink might confuse your wallet but will definitely confuse your range anxiety.

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Source: Theverge | Published: 9/7/2026 | Author: Andrew J. Hawkins

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