P&Gās Economy Report: Not Great, Just Diaper-Stable
Procter & Gambleāthe overlords of Pampers, Tide, and Old Spiceājust dropped their Q1 FY2026 sales update and itās basically the financial equivalent of your annoying uncle saying, 'I'm fine.' Beauty products saw a 4% spike, probably because someone still needs deodorant and razors, but healthcare (think Vicks and Pepto) and fabric care (hello, Tide) stumbled by 2% each. CFO Andre Schulten declared 'not great, but stable,' which sounds like how your laptop feels after a software update. The company halved predicted tariff pain from $800M to $400M, which is corporate optimism or math, take your pick. Meanwhile, Americans are now singlehandedly ensuring every last droplet of shampoo countsābecause that paycheck-to-paycheck grind is real.
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P&G says the U.S. consumer is ānot great, but stable,ā aka surviving on leftover detergent drops and damp hopes. Beauty sales up but baby and laundry stuff sufferingābecause even diapers canāt stop broke shoppers from budget gymnasts.
Turns out, Americans are squeezing Old Spice like itās their last life vest. P&Gās look good in beauty but the rest? Getting ghosted harder than your plans during a pandemic.
When your CFOās best economic update is 'not great, but stable,' you know the economyās as comforting as a garbage bag blanket.
Source: Axios | Published: 10/24/2025 | Author: Nathan Bomey
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