Tiffany Ditches Silver for Gold Because Rich People Wanna Flaunt Mo' Bling
KEY POINTS
- •Tiffany & Co., historically famous for its 92% pure silver since 1851, announced a shift away from silver jewelry toward gold and high jewelry.
- •LVMH, which acquired Tiffany for $15.8 billion in 2021, pushed for this change citing a quadrupling demand in gold and high jewelry over four years.
- •Despite skyrocketing silver prices—up 170% last year and $115 per ounce now—Tiffany’s luxury division sales fell 1% in 2025 and LVMH stock dropped 22% in the past year.
In a plot twist that screams 'platinum over pewter,' Tiffany & Co.—the OG silver specialist since 1851 and Paris Exposition’s silverware shining star of 1867—is ghosting its beloved silver in favor of gold and high jewelry. Thanks to LVMH's $15.8 billion flex acquisition in 2021, CEO Bernard Arnault and managing director Stéphane Bianchi decreed Tuesday that silvery sparkle is so 19th century. While silver prices have skyrocketed 170% last year and hit $115 an ounce, Tiffany’s now chasing the quadrupled demand for gold and gemstones, despite LVMH’s jewelry division sales dipping 1% and a 22% nosedive in stock price. Luxury drama or financial FOMO? You decide.
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Tiffany’s dumping silver right as its price goes parabolic because who needs affordable luxury when you can hype 5,000-dollar-an-ounce gold and overpriced diamonds instead?
Nothing says understanding market trends like abandoning your silver legacy just as the metal deserts dollar stores for hedge funds.
Silver’s soaring 170%, but Tiffany’s pivoting to gold because apparently, investors prefer bling that screams 'my mortgage is bigger than your metal budget.'
Source: Businessinsider | Published: 1/28/2026 | Author: Aditi Bharade,Huileng Tan
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