Target Hands Shopping Reins to AI, Blames You for Bot's Oopsies
KEY POINTS
- •Target updated its terms on March 22, 2026, preparing for Google Gemini AI to suggest and buy products.
- •Customers authorizing AI shopping agents remain financially responsible for all purchases—even incorrect ones by the AI.
- •Target is pushing AI shopping as part of CEO Michael Fiddelke's tech comeback plan after a 1.7% sales decline.
On March 22, 2026, Target bravely revamped its terms so Google’s Gemini AI could shop for you, waving goodbye to buyer’s remorse. According to Minneapolis-based Target, if Gemini bots sneakily slap items into your virtual cart, you’re still footing the bill—even for mysterious bot 'wrong item' faux pas. This literary gem of a policy promises no guarantees that AI will act 'exactly as you intend,' because apparently your shopping soulmate might be a half-baked digital assistant. Even Walmart’s Sparky and Amazon's mute compliance ignored this nonsense, leaving Target alone to carry the weight of agentic commerce dreams while fending off a 1.7% sales slump.
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(1 of 3)Source: Businessinsider | Published: 3/30/2026 | Author: Ben Shimkus