Super Bowl LX: AI Takes Over Commercials While Humans Watch Football
KEY POINTS
- •Super Bowl LX airs February 8, 2026, featuring Seahawks vs. Patriots, broadcast on NBC and Peacock.
- •Anthropic’s AI platform advertises by mocking OpenAI’s ChatGPT, while Google Gemini’s prior cheese blunder still lingers.
- •Amazon’s Alexa Plus violently targets Chris Hemsworth in an ad, and SpaceX’s Starlink powers the broadcast.
Prepare for Super Bowl LX on February 8, 2026, where the Seattle Seahawks face the New England Patriots at 6:30PM ET on NBC and Peacock, but the real game is AI throwing shade during the ads. Last year Google’s Gemini bot managed to fumble a Gouda cheese stat so badly it ended up in advertising purgatory. Now the spotlight shifts to Anthropic’s AI platform dunking on OpenAI’s ChatGPT live on air, because nothing screams entertainment like robots infighting in prime time. OpenAI’s Codex brags you 'can just build things'—so build a better punchline, please. Meanwhile, Amazon’s Alexa Plus tries to kill Chris Hemsworth on camera, and SpaceX beams in Starlink to keep ads streaming smoothly to binge-watchers ignoring the halftime show featuring Bad Bunny. Turns out, crypto’s Super Bowl commercial cameo was just the early wave—now AI wants the prime airtime madness. Expect pixel-perfect, digitally born ads crafted by the very same technology they’re roasting. It's like watching a reality show named 'Who’s More Annoying—Humans or Their Own AI'? Spoiler—no team wins.
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The Super Bowl is no longer about football, but about AI commercially throwing shade and Alexa trying murder scenes, while we pretend we understand what 'just build things' means.
2026’s Super Bowl: where AI roasts AI, Alexa attempts assassinations, and the halftime show is just background noise.
Nothing says ‘future dystopia’ like robot rivalries airing during America’s biggest sports party broadcast live to millions.
Source: Theverge | Published: 2/8/2026 | Author: Verge Staff
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