Paramount+ Gambles $7.7B to Help You Stream UFC, Not Your Granny’s Soap Opera
KEY POINTS
- •Paramount+ gained about one million new subscribers during its first UFC event on January 2026, according to Dane Glasgow.
- •CEO David Ellison called 5 million streaming views 'largest-ever exclusive live event for Paramount+' while refusing to verify numbers externally.
- •Paramount agreed to pay $7.7 billion over seven years to UFC parent company TKO, making live matches available at $8.99/month instead of $80 pay-per-view.
Paramount+ scored a knockout by adding about 1 million new subscribers during its UFC debut on January 2026, according to product chief Dane Glasgow's secret town hall gossip leaked from three staffers who totally weren’t supposed to spill. For the low, low price of $8.99/month, fans got punches instead of heartbreak dramas, breaking Paramount’s record with nearly 5 million streams of UFC 324 from T-Mobile Arena, Las Vegas. Meanwhile, CEO David Ellison boldly bragged that this was their 'largest-ever exclusive live event' despite ducking external verification. Paramount's $7.7 billion, seven-year UFC hookup with TKO reportedly punches Netflix's Jake Paul fight subscriber gain out of the ring. Next weekend’s UFC 325 in Sydney better throw even harder, because this corporate cage match is just heating up.
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Paramount+ just turned your monthly streaming budget into lightweight UFC training fees. $7.7 billion later and you get to watch people punch for $8.99 instead of the usual $80. That’s what I call delivering a ‘subscription KO,’ folks.
They spent $7.7 billion so you could virtually watch someone get punched instead of your show's main character. Really 2026's priorities?
Paramount+ pulled nearly 5 million streamers for UFC 324 but can it stream compassion or is that pay-per-view?
Source: Businessinsider | Published: 1/27/2026 | Author: James Faris
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