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OpenAI Employee’s 'Leaked' Super Bowl Ad Was Just Fictional Fan Fiction

OpenAI Employee’s 'Leaked' Super Bowl Ad Was Just Fictional Fan Fiction
Photo by aj_aaaab on Unsplash

KEY POINTS

  • An OpenAI employee posted and deleted a Reddit thread claiming a Super Bowl ad leak featuring their first hardware.
  • The ad showed Alexander Skarsgård holding a shiny orb device with wraparound earbuds, blending AI and sci-fi clichés.
  • OpenAI president Greg Brockman responded on X (formerly Twitter), confirming the leak was a hoax.

In what sounds like a tech soap opera, an OpenAI employee, clearly napping on their job, posted a 'leaked' Super Bowl AI hardware ad on Reddit only to have it quickly deleted. This ad, starring Murderbot’s Alexander Skarsgård, featured a mysterious shiny orb paired with wraparound earbuds—because nothing screams cutting-edge AI like sci-fi accessories that could double as disco decorations. OpenAI’s president Greg Brockman promptly tweeted about the hoax, subtly reminding everyone that OpenAI’s big reveal might still be just a twinkle in someone’s eye. Meanwhile, fans and techies alike were left wondering if this hardware even exists or if it’s just another AI delusion in a world full of fake leaks.

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Source: Theverge | Published: 2/9/2026 | Author: Richard Lawler