X Demands Creators Jump Olympic Hoops For Chance at Paycheck
KEY POINTS
- •Starting September 8, X is killing its old creator pay plan and launching Original Content Rewards.
- •Creators must have at least 500 verified followers and 500,000 impressions from verified users within 90 days.
- •Earnings depend on 'qualified impressions' viewed at least 50% by Premium subscribers on the Home Timeline feed.
On September 8th, X, formerly known as Twitter 2.0 or Elon’s daily brain teaser, decided to yank its ever-bickering revenue-sharing program and slap creators with a new 'Original Content Rewards' game show. To even enter, you must have 500 verified followers—a figure suspiciously reminiscent of a mid-tier cult—and rack up 500,000 verified user impressions in 90 days. Because nothing says fair money like paying only if Premium subscribers see half your post on their Home Timeline while they casually scroll. This elite gatekeeping is as confusing as Elon’s multiple policy flips but delivered with patented Musk™ irony and upheld by the invisible X users who swear premium is 'worth it.'
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(1 of 3)X’s new pay formula for creators is basically: 'Congrats, you’re popular enough to maybe earn a Netflix cameo.' Meanwhile, millions scroll past unpaid.
To make money on X, just have 500 followers and 500k eyeballs seeing—half your tweet kept in peripheral vision at best. Easy, right?
Elon’s X now treats creators like audition contestants; if your verified fans don’t squint hard enough, sorry, no prize money this episode.
Source: Theverge | Published: 8/8/2026 | Author: Terrence O’Brien
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