NBC Brags It Can Exhaust One Announcer Covering Three Major Sports Events In 17 Days
KEY POINTS
- âąNBCUniversal announced that 'Legendary February' in 2026 will feature the Winter Olympics in Milan, the Super Bowl in Santa Clara, and the NBA All-Star Game in Los Angeles all within 17 days.
- âąMike Tirico will host prime-time coverage for the Winter Olympics and call his first Super Bowl and NBA All-Star Game in an unprecedented media marathon.
- âąPeacock will stream every Olympic event live with additional coverage on NBC, USA Network, and CNBC while advertisers sold out all inventory months in advance.
In a spectacle dubbed 'Legendary February,' NBCUniversal will cram the 2026 Winter Olympics, Super Bowl LX, and NBA All-Star Game into a 17-day frenzy, starting February 6 with Milanâs opening ceremony and halting barely before the Super Bowl on February 8 in Santa Clara, then smoothly segueing to the NBA All-Star festivities in Los Angeles by February 13. Mike Tirico, NBCâs sports juggler extraordinaire, will attempt the impressive feat of hosting prime-time Winter Olympics segments while simultaneously calling his first ever Super Bowl and serving as the voice of the NBA weekend. The Olympics alone boast nearly 2,900 athletes from over 90 countries, making this NBC's biggest Winter operation yet. Meanwhile, Peacock plans to drown viewers in multiview streamingâin other words, if you want to watch absolutely everything, prepare for at least five hours of pure day time Olympics madness and a three-hour prime time feeding frenzy, plus content dripping across USA Network and CNBC. Advertising cash is rushing in like it's the Superbowl halftime snack table, with NBC exec Peter Lazarus bragging about sellouts months ahead and a marketplace so hot that almost every half-hour between 1pm to 6pm ET is sponsored, mostly by realistic champions like Michelob Ultra, Starbucks, and Xfinity. Peacock, having launched in July 2020 and mostly known for enabling poor time management with sports streaming, will also carry exclusive Spanish World Cup streaming rights because who wouldn't want to watch soccer in Spanish during a mad February? Tiricoâs survival tip 'Don't sleep' reads less like broadcaster advice and more like a warning to viewers mourning their social lives.
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NBC tasked Mike Tirico with calling the Olympics, Super Bowl, and NBA All-Star like three caffeinated bartenders spinning plates on a rollercoaster. No wonder he warns âDonât sleep.â Weâre all just trying to survive the streaming overlordsâ endless sports âfestival.â
Only NBC could cram the Winter Olympics, Super Bowl, and NBA All-Star into 17 days like a college student cramming final exams and forgetting what a day off is.
Mike Tirico hosting all three huge events is the sports equivalent of juggling flaming chainsaws while walking a tightrope over an alligator pit. Someone get the man a coffee IV.
Source: Axios | Published: 2/5/2026 | Author: Sara Fischer
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