Lucid Delays Third EV Launch Because First Two Were Basically Beta Tests
KEY POINTS
- â˘New CEO Silvio Napoli joined Lucid Motors in June and admitted the company rushed product launches.
- â˘Lucid delayed the Cosmos midsize SUV to the second half of 2027, citing improved quality checks.
- â˘The company suffered over $1 billion in losses last quarter and cut 30% of its workforce this year.
Lucid Motors, under new CEO Silvio Napoli since June, candidly admitted this week it 'launched products before they were ready,' which might explain why their luxury EVsâthe Air sedan and Gravity SUVâhave more software bugs than features. After racking up more than a billion-dollar loss last quarter, Lucid pushed its $50,000 Cosmos midsize SUV debut from 2026 to late 2027, citing 'quality gates' nobodyâs quite sure how they differ from last time. Meanwhile, Lucidâs laid off 30% of its workforce in 2026 and dropped the COO role, hoping all this chaos will somehow translate into 'a deep transformation.' Oh, and despite bankruptcy rumors, the Saudis' $3 billion bailout fund still glows faintly in the coffers.
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(1 of 3)Source: Businessinsider | Published: 8/5/2026 | Author: Ben Shimkus