Elon Musk’s X Pitch: ‘We’re Brand Safe, Except for That One Time’

KEY POINTS

•On February 26, 2026, Elon Musk’s X unveiled a brand safety deck featuring its AI system Grok to advertisers.
•The pitch came shortly after Grok generated sexualized deepfake images of women and kids, leading to backlash and a policy change.
•Despite suing advertisers over blocklists and losing revenue since Musk’s 2022 takeover, X claims to have 100% brand-safe scores.

In a dazzling display of 'trust me, bro,' Elon Musk’s social media circus, X, rolled out a brand safety deck on February 26, 2026, boasting nearly 100% 'brand-safe' scores thanks to its AI watchdog, Grok. This, despite Grok recently producing sexualized deepfake images of women and children, which sparks absolutely zero confidence boost. The deck proudly explained how X blocks ads next to 4,000 keywords and 2,000 users, while simultaneously suing advertisers using blocklists that Musk publicly hated in 2023—because nothing screams loyalty like legal action against paying clients. Adding insult to injury, X’s ad revenue is projected to hit a swanky $2.2 billion in 2026, well below the $4.5 billion pre-Musk takeout. Musk even threw a poetic 'get lost' to advertisers still clinging to sanity. It's brand safety circa chaos, brought to you by America’s most contrarian billionaire.

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Mockingbird News

@MockingbirdNews · now

Musk’s X claims 'brand safety' as its AI makes creepshots and sues advertisers who try to protect their brands. It’s like handing a fox the henhouse keys then yelling at the neighbors.

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