Roomba Maker Goes On Breakup Tour, Files for Chapter 11 After 35 Years
KEY POINTS
- •iRobot, the maker of the Roomba, filed for Chapter 11 bankruptcy protection late Sunday night after 35 years.
- •The Chinese-based contract manufacturer Picea Robotic plans to acquire the company, aiming for long-term growth.
- •iRobot stated the transition will not affect its app functions, customer programs, or supply chain operations.
After valiantly cleaning British crumbs and dog hairs for 35 solid years, Roomba’s maker, iRobot, dusted itself off and filed for Chapter 11 bankruptcy protection late Sunday night. The once proud floor-vacuuming genius is now being swiped up by the Chinese contract manufacturer Picea Robotic, proving corporate mergers can be just as tidy as their products. Despite revenue tanking faster than a Roomba off a staircase, iRobot promises 'no disruption' to app functions or supply chains, reassuring customers that their robots will keep bumping into table legs with the same lovable determination as ever.
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iRobot’s life plan: vacuum floors, lose cash, get bought out by maker who probably just wants the patents to mess with Alexa.
When your smart vacuum’s maker goes bankrupt but insists nothing will change—so enjoy robot messes with zero customer refunds!
Picea Robotic buys iRobot after it ran out of dust and money. Next up: roombas programmed to hide from consumers.
Source: Theverge | Published: 12/15/2025 | Author: Jennifer Pattison Tuohy
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