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Tech Exec Traded Amazon for Tulips, Accidentally Became Rural Dad Guru

KEY POINTS

  • Andrew Miller quit his Amazon strategy job in 2015 to spend more time with his family in Washington.
  • In 2018, he purchased a 30-acre tulip farm for $1.6 million after learning from an 85-year-old Dutch farmer.
  • During the pandemic, he pivoted to flower shipping, later expanding to public visits, doubling visitors over three years.

Andrew Miller, a 50-year-old ex-Air Force and Amazon strategy guy with six kids, decided 2015 was the year to quit grinding 70-hour weeks at 4 a.m. and become a tulip farmer in Mount Vernon, Washington. After leaving the high-tech jungle for a $1.6 million 30-acre tulip patch—carefully selected from 16 reluctant offers by an 85-year-old Dutch grower who promptly died—he navigated pandemic chaos by pivoting to flower shipping. Dubbed the king of 'dirt therapy,' Miller's redefined working hard by letting his family enjoy three weeks off in summer while doubling visitors to his farm experience, all with forklift-driving teens and hazelnut trees in tow.

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Source: Businessinsider | Published: 2/4/2026 | Author: Alexandra Frost