Dating Startup Sells $10 Mystery Match Photos, Forgets Phone Numbers
KEY POINTS
- â˘Matchbox and Meet Cutes NYC debuted the Missed Connections Booth outside Santo Taco in Manhattan in July.
- â˘For $10 and a 26-question survey, participants receive black-and-white selfies and a first name only from their match.
- â˘Matchbox cofounder Liam McGregor said the booth is more about whimsy than quick dating, with 3,500 people matched so far.
In the middle of a New York July flooded with flash warnings and taco lines, Matchbox, Meet Cutes NYC, and Faceplace launched the 'Missed Connections Booth'. For a crisp $10 plus a 26-question love quiz, thousands between 18 and 35 (3,500 so far) snap selfies only to be handed a nameless, contactless soulmate photographâlike dating but with zero actual dates on the menu. Matchbox cofounder Liam McGregor (28, met fiancĂŠe via friends, not selfies) admitted itâs more rom-com gimmick than hookup hub. Fans like 32-year-old Caroline and commuter 22-year-olds queue rain or shine hoping that somewhere out there Benâor someone like himâexists beyond those black-and-white pixels.
Share the Story
(1 of 3)Dating in NYC now requires $10, a selfie strip, and stalking skills because convenience clearly contradicted 'missed connections.'
Nothing says romance like spending $10 to play 'Find My Fake Crush' with only first names and vague smiles.
This is the dating equivalent of trying to pick cereal with your eyes closed but paying full price anyway.
Source: Businessinsider | Published: 8/3/2026 | Author: Sydney Bradley
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