Goldman Sachs Fires Cake Boss Over Dangerous Use Of The Word 'Investment'
KEY POINTS
- •At 26, Allison Sheehan worked in Goldman Sachs' wealth management while building a local cake business in New York.
- •Goldman forced her to delete social media branding using ‘investment,’ threatening her job, prompting her to quit.
- •Now, using skills learned at Goldman, she is scaling her baking brand Alleycat with dry mixes and frosting products.
Meet Allison Sheehan, a 26-year-old ex-Goldman Sachs private wealth wizard turned cake entrepreneur who practically baked the Wall Street hustle into her frosting. After an early Utah stint with no friends or sorority sisters to bake for, she hustled her way to NYC, reloaded her modest 500-follower Instagram cake empire, and created such scarcity by capping orders at 3 cakes weekly she might as well have been selling NFT cupcakes. She juggled 5 a.m. frostings, gym, full-time client money management, video editing, and dates while selling cakes to elite clients like Goop and Brooke Shields. Goldman eventually pulled the un-IPO, demanding she erase her 'investment__baker' brand ‘cause apparently financial jargon plus cakes equals HR imminent chaos. Allison quit, armed with Kellogg smarts and scars from a Lower East Side kitchen that gobbled her rent money like devouring a cake slice at 2 a.m. Now selling dry mixes and frosting jars, she leverages her Goldman pedigree to convince skeptical manufacturers she’s more than just an Instagram baker who might vanish faster than their investment portfolios during a market dip.
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(1 of 3)Source: Businessinsider | Published: 3/22/2026 | Author: Alice Tecotzky