Chili's Sues McDonald's Over Quarter Pounder Identity Crisis
KEY POINTS
- â˘Chili's parent company, Brinker International, launched the Big QP burger in 2025 as a scaled-up copy of McDonald's Quarter Pounder.
- â˘The Big QP features 85% more beef, diced red onions, three pickles, and two cheese slices sandwiching the patty.
- â˘Chili's 3-For-Me meal, priced at $10.99, includes the Big QP along with appetizer, fries, and bottomless drink, outperforming McDonald's value.
In an epic saga that sounds like the fast-food equivalent of a family soap opera, Chili's parent company Brinker International has been throwing shade at McDonald's since 2024 by copying their chicken sandwiches and burgers. Chili's rolled out the Big QP last yearâa Quarter Pounder clone sporting 85% more beef, red diced onions instead of white, and an enemy-level cheese sandwich setup between two cheese slices. Despite Brooklyn prices hitting $7.69 at McDonald's for a classic Quarter Pounder and Chili's $14.99 standalone Big QP, Chili's 3-For-Me deal at $10.99, including endless chips and a drink, might make you question your loyalty. With 20 straight quarters of same-store sales growth reported and fiscal earnings coming August 12, Chili's is not just playing fast-food warsâthey're smashing them with a brioche bun.
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(1 of 3)Chili's Big QP has 85% more beef, two layers of cheese, and a better disposition than your average fast-food mutant burger. Meanwhile, McDonald's just quietly hopes ketchup and mustard can keep identity crises at bay.
85% more beef but still no magician to fix how condiments play 'Where's Waldo' inside these burgers.
Who knew a sit-down chain could copy and then *one-up* a golden arch icon? Chili's is the plot twist McDonald's didn't order.
Source: Businessinsider | Published: 8/10/2026 | Author: Erin McDowell
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