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Employees Forced To Sweat Next To Boss, Pretend They Know What 'VO2 Max' Means

KEY POINTS

  • Zach Schofel, CEO of Cosign, offers new hires 7:20 a.m. Barry's or padel sessions to bond before starting.
  • Maria Colacurcio, Syndio CEO and pro-level Hyrox athlete, regularly works out with employees and investors for rapport.
  • Etiquette expert Diane Gottsman warns to wear tonal gym clothes and avoid discussing work unless the boss leads.

Zach Schofel, CEO of Cosign, commands new hires to choose between a painfully early 7:20 a.m. Barry's bootcamp or a game of padel—not, you know, just normal caffeine consumption. Meanwhile, Syndio's CEO Maria Colacurcio, a pro Hyrox athlete, personally drags board members through sweat-soaked workouts to prove who's the real iron wolf of meetings. Etiquette guru Diane Gottsman advises employees to wear 'tonal' gym clothes, lest they scandalize potential investors by showing up in neon. Meanwhile, fitness coach Noah Neiman warns suck-ups risking the eternal awkwardness of out-exercising their boss. And the gym chats? Strictly no business talk allowed unless the boss cracks first. Welcome to the era where your career hinges on spotting a 25lb dumbbell properly.

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Source: Businessinsider | Published: 8/20/2026 | Author: Ana Altchek,Gabby Landsverk

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