Jason Kelce Sings for Pee Donations to Save AI Data Centers’ Thirsty Souls

KEY POINTS

•Jason Kelce stars in a joint ad for Garage Beer and Liquid Death encouraging people to send pee to AI data centers.
•The campaign humorously highlights concerns about AI data centers wasting millions of gallons of water while cautioning against actually mailing pee.
•Liquid Death's creative VP Andy Pearson emphasized unanimous American opposition to AI data centers, with Garage Beer’s CEO stressing humor and awareness.

In a world where tech giants guzzle millions of gallons of water to keep their AI data centers from turning into hot tubs, Jason Kelce, former NFL player turned beer bard, leads a new Garage Beer and Liquid Death campaign begging for your urine to cool the digital beasts. Kelce even turns peeing into an anthem with lines like 'please give us your pee' and 'let’s pee on computers together,' while an earnest shot shows someone actually dropping a pee-filled jar at the post office. Small print warns: 'The suits want us to tell you please don't actually send your pee.' Meanwhile, Liquid Death's VP Andy Pearson highlights bipartisan unity in hating AI data centers, and Garage Beer CEO Andy Sauer riffs on humor-forward brands 'serious about important things,' like beer, canned water, and apparently human excretion as activism. The Kelce brothers co-own Garage Beer but have yet to pick official AI stances, proving when life hands you data centers, you make... pee-powered lemonade?