Grammarly Trades Grammar for AI and Somehow Becomes Superhuman, Still Can't Spell 'Pivot'
KEY POINTS
- •Grammarly, known for its browser extension aiding grammar, rebranded as Superhuman in October to signal a shift towards AI.
- •The new name 'Superhuman' was adopted after acquiring Superhuman Mail, an AI-driven email platform.
- •This rebranding reflects Grammarly’s strategic pivot to position itself as an AI company beyond just grammar correction.
In October — the spookiest month for tech rebrands — Grammarly boldly hung up its whiteboard markers and dusted off the AI cape, renaming itself Superhuman. The plot twist? The new moniker was borrowed from Superhuman Mail, an AI email juggernaut it casually scooped up like one might nab last-minute groceries. No awkward phase, just an identity crisis in public, leaving fans wondering if this AI company now also corrects your punctuation or just your life choices. Meanwhile, loyal users blink at their browser extensions, unsure if their typos are brilliant or algorithmically undead.
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(1 of 3)Grammarly dropping its name for Superhuman is like a forgotten superhero trying on someone else’s cape — still can’t save your emails though.
Changing your company name to something you just bought is basically corporate plagiarism with fancy fonts.
Grammarly rebrands as Superhuman, proving once again that therapy is cheaper than corporate crises.
Source: Theverge | Published: 4/5/2026 | Author: Stevie Bonifield
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