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Google Price Hikes Pixel 11, Blames AI for Making RAM Too Fancy

KEY POINTS

  • Google VP Shakil Barkat confirmed on July 24, 2026, that Pixel 11 will cost more than Pixel 10.
  • He attributed the price hike to RAM supply issues caused by growing AI data center demand.
  • Other companies like Apple, Nintendo, Microsoft, and Roku also raised prices due to soaring memory costs.

On July 24, 2026, Google’s VP of Devices and Services Shakil Barkat generously 'all but confirmed' that the Pixel 11 will cost more than the Pixel 10, because thanks to AI data centers gobbling RAM like it’s snacks at a sleepover, memory prices have skyrocketed. Barkat heroically claims Google 'shielded consumers' long enough but admits they’re 'not immune' anymore—because when Apple, Nintendo, Microsoft, and Roku all hike prices, you know the memory shortage apocalypse must be real. While Pixel users dream of budget bliss, the economics party is quite literally too expensive to attend.

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Source: Theverge | Published: 7/25/2026 | Author: Terrence O’Brien

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