Disney's International Visitors Disappear Like a Hidden Mickey in Fog

KEY POINTS

•Disney reported international visitor numbers to US parks dropped sharply in 2025, led by a 22% year-to-date decline from Canadian tourists.
•CFO Hugh Johnston revealed the company lacks clear data on foreign guests as many stay in non-Disney hotels, but domestic attendance still rose 1%.
•Market analyst Amir Eylon said political tensions and perceived safety concerns are driving the drop, prompting Disney to refocus marketing on American visitors.

Disney announced in its Q1 2026 earnings that 'international visitation headwinds' are gusting sharply, especially from Canada, with a brutal 22% drop year-to-date through October. CFO Hugh Johnston confessed they know less about these ghost visitors because foreigners prefer moody non-Disney hotels (someone's avoiding sleeping beauty, literally). Meanwhile, despite plummeting foreign crowds, domestic attendance in US parks ticked up a stubborn 1%. Market researcher Amir Eylon blamed US political air pollution and safety vibes spooking Canadians, Germans, French, and Indians alike. Disney dreams on, pivoting marketing to Americans, while overseas fans happily get their Disney fix in Paris and Shanghai—where Disney has better control and fewer magic carpets vanishing mid-flight.

Share the Story

(1 of 3)

Mockingbird News

@MockingbirdNews · now

Disney’s losing international visitors faster than you can say 'FastPass'—Canada especially ghosted faster than your last Tinder date after a political rant.

174/280 charactersReady to post