Elon’s Ad Boycott Lawsuit Dismissed: Judge Says ‘Try Free Market, Not Court’
KEY POINTS
- •In August 2024, Elon Musk’s X sued major advertisers including Mars, Lego, and Nestlé for allegedly boycotting the platform.
- •A Texas federal judge dismissed the case due to lack of jurisdiction and failure to prove an antitrust claim.
- •Since Musk’s 2022 takeover, X’s ad revenue is forecast to drop to $2.2 billion by 2026, down from $4.5 billion pre-acquisition.
In a Texas courtroom far, far away from Elon Musk’s Mars-bound dreams, a judge tossed out X’s 2024 lawsuit accusing big brands—Mars, Lego, Nestlé, and friends like CVS and Shell—of conspiring to withhold 'billions of advertising dollars.' Claiming antitrust violations related to GARM, a brand safety club that imploded shortly after the suit, Musk’s platform, once Twitter, lamented lost ad dollars and relevance since the 2022 acquisition. Despite slashing moderation rules and giving troll accounts a free pass, X’s ad revenue is predicted to hit a mere $2.2 billion in 2026, down from a robust $4.5 billion pre-Elon. The lawsuit was roughly as effective as a Blockbuster DVD in today’s streaming world.
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(1 of 3)Elon sues Mars, Lego, and Nestlé for not playing nice after he botched Twitter’s makeover. Spoiler: they win. Who thought loosening rules equals ad money gold? Hint: not Mars or Lego.
Advertising giants told Elon to take off his Twitter cape—turns out the court agreed here too.
X wanted billions from big brands by blaming a boycott, but the judge just hit 'mute.'
Source: Businessinsider | Published: 3/26/2026 | Author: Lucia Moses
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