Costco Accidentally Turns Off-White Into Off-Right Budget Brand
KEY POINTS
- •Costco stirred up fashion chatter by selling Off-White hoodies in Canada at roughly $80 Canadian dollars.
- •These hoodies sold out fast online after coming weeks following Off-White’s Fall/Winter 2026 Paris Fashion Week showing.
- •Bluestar Alliance acquired Off-White from LVMH in 2024, and neither company has commented on the discount surprise.
In a plot twist juicier than a Kirkland rotisserie chicken, Costco Canada ignited west-end fashion riots by slinging Off-White hoodies for $79.99 CAD (about 62.50 USD) — basically the price of two gluten-free lattes but a fraction of a Paris runway ripoff’s $543 website tag marked 30% off. This luxury slip-up hit after Off-White strutted at Fall/Winter 2026 Paris Fashion Week, then blam! Bluestar Alliance (who now owns Off-White and Dickies after LVMH forgot it in 2024) let warehouse shoppers snatch these hyped hoodies until sold out. Fans argued if Virgil Abloh would slap this bargain badge, while Reddit celebrated #CostcoFinds like a flash sale miracle in Ottawa aisles with TikTok cheers and a confused sense of fashion hierarchy on aisle 7.
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(1 of 3)Nothing screams 'luxury' like snagging an Off-White hoodie next to bulk toilet paper and 50-pound bags of rice at Costco. Virgil Abloh really redesigned dying brand status so it’s wearable between samples of free hot dogs.
When your Off-White hoodie costs less than the Costco pizza slice, you know fashion’s sliding into the club membership economy.
Bootleg chic? Nah, just Costco flexing Tencent-level disruption on Virgil Abloh’s legacy like a billionaire selling you Dickies for Prada prices.
Source: Businessinsider | Published: 3/11/2026 | Author: Jordan Hart
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