China’s Billion-Dollar Bubble Tea War: Tech Giants Bleed Wallets

In 2025, China's top e-commerce titans—Alibaba, JD.com, and Meituan—turned food delivery into the Hunger Games of subsidies, with bubble teas and lattes going for a jaw-dropping 1 yuan ($0.14). JD.com kicked off this price war in February, prompting a spillover of deep discounts so steep they sent Meituan's shares plunging 13% in one day and tanking 33% year-to-date. JD's net profit halved by June, and Alibaba’s stock dropped 20% since March despite being up 41% overall this year. Beijing stepped in, calling the trio in for a stern team huddle in May and June to say 'enough' to this pricey madness. Regulators want an end to 'irrational competition' before these tech giants burn so much cash that even their scooters start begging for rides.

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Source: Businessinsider | Published: 8/29/2025 | Author: Huileng Tan