Every Apple Product’s Great-Grandfather Was A Beige Brick Named Apple II
KEY POINTS
- •Apple’s first major product was the Apple II, released in 1977, which turned the company into a tech pioneer.
- •The Apple II established the devotion Apple fans are now famous for, with the slogan 'Apple II Forever.'
- •This early computer set the foundation for Apple’s later successes like the iPhone and Mac.
In 1977, before your sleek iPhone and nostalgia-tinged iPods, Apple rolled out a chunky beige hero: the Apple II. This was the OG tech heartthrob that launched Apple’s cult of personality long before launch day lines got Instagram likes. Dubbed with the rallying cry 'Apple II Forever,' it was Apple’s first taste of devotion, capturing hearts even as it looked more like a VHS player that forgot what it was supposed to do. If Apple’s half-century of innovation were a family tree, the Apple II would be the cranky great-grandparent who refused to retire—proving all tech legends come from a solid awkward early phase.
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(1 of 3)The Apple II: proof that to build a trillion-dollar empire, you gotta start with something that screams 'I’m beige and proud.'
Who needs sleek touchscreens when you’ve got a beast of a box called Apple II holding down Apple’s family reunion?
Apple II Forever: because every cult classic starts like a retro toaster with dreams of changing the world.
Source: Theverge | Published: 3/30/2026 | Author: Jason Snell
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